Delivering the joy of play to children and families responsibly, to preserve future generations of fun.
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To that end we are:
Traditionally the toy industry has used plastic in manufacturing due to its safety, durability and ability to conform to moulds and shapes. Through Playsponsible, we are focusing on opportunities to create more sustainable options within our product lifecycle to reduce impact on the planet.
We are continuously exploring opportunities to reduce the use of virgin materials in toys through innovative methods or by incorporating recycled or responsibly-sourced content. Our goal is to maintain the best play experience while also finding ways to reduce our impact on the environment.
Packaging is part of the entire unboxing experience of our toys and games. We have made a commitment to a 50% reduction in the use of plastic in packaging in 2025 and are actively looking for approaches to reduce packaging and use single-use plastic alternatives. Our innovative engineers and designers are also coming up with ideas to integrate toy and game packaging into the play experience to extend the use and maximize the fun.
Our Sustainable Products
Toys often spend a long time in your home – sometimes being handed down to a sibling or stored for the next generation. But, someday you might want to clear out your much-loved toys. We partner with international recycling leader TerraCycle in the US to give you the chance to recycle your once-cherished toys and games*. Both packaging and toys can be sent through to TerraCycle to be recycled into other products from benches to playground equipment.
Recycle with Terracycle*excludes Kinetic Sand.
