Introducing Playsponsible
Delivering the joy of play to children and families responsibly, to preserve future generations of fun.
Learn more
Delivering the joy of play to children and families responsibly, to preserve future generations of fun.
Learn moreTo that end we are:
Traditionally the toy industry has used plastic in manufacturing due to its safety, durability and ability to conform to moulds and shapes. Through Playsponsible, we are focusing on opportunities to create more sustainable options within our product lifecycle to reduce impact on the planet.
We are continuously exploring opportunities to reduce the use of virgin materials in toys through innovative methods or by incorporating recycled or responsibly-sourced content. Our goal is to maintain the best play experience while also finding ways to reduce our impact on the environment.
Packaging is part of the entire unboxing experience of our toys and games. We have made a commitment to a 50% reduction in the use of plastic in packaging in 2025 and are actively looking for approaches to reduce packaging and use single-use plastic alternatives. Our innovative engineers and designers are also coming up with ideas to integrate toy and game packaging into the play experience to extend the use and maximize the fun.
Toys often spend a long time in your home – sometimes being handed down to a sibling or stored for the next generation. But, someday you might want to clear out your much-loved toys. We partner with international recycling leader TerraCycle in the US to give you the chance to recycle your once-cherished toys and games*. Both packaging and toys can be sent through to TerraCycle to be recycled into other products from benches to playground equipment.
Recycle with Terracycle*excludes Kinetic Sand.
The Kinetic Sand Project Planet™ line features three sustainability minded playsets inspiring the next generation through environmentally themed sensory sand play! Made with 100% Ocean-Bound Recycled Plastic, this line educates and informs children and parents with the help of our expert partners The Nature Conservancy on key ocean environments.
Learn more
The Rubik’s Re-Cube launched in 2023 and is the same 3x3 cube millions know and love, but this version is created with sustainability in mind. The cube is made from 100% post-industrial recycled plastic. Now that the team has successfully implemented recycled ABS into this form factor, we are rolling 20% of recycled plastic into all Rubik’s Cubes going forward.
Buy nowEtch a Sketch has been allowing people to express themselves for over 60 years. This year we introduced 86% recycled plastic into the item which, in 2023 alone, resulted in over 230,000 pounds of virgin plastic being avoided. The Etch a Sketch Pocket also now contains 76% recycled plastic and helped us avoid an additional 118,000 pounds of virgin plastic.
Buy now
The packaging for our 12” figures for Batman and the DC Universe were redesigned for 2023. We’ve been able to remove 40g of plastic per unit for a reduction of 99% of the plastic from packaging. In total, 47,000 pounds of plastic were avoided in 2023.
Our PAW Patrol basic vehicles were targeted for a sustainability update in 2023 given they represent a such a large volume of toys sold. Our goal was to drastically reduce the use of plastic in this item. We now use up to 80% recycled plastic in the product and the packaging is plastic free because we were able to remove the blister and replace plastic ties with paper ties.
Buy SkyeBuy ChaseBuy MarshallBuy RockyBuy Rubble
Mindful Classics is a beautifully designed games collection, including timeless favorites from Chess & Checkers to Dominos, that are made with FSC certified wood and paper, bamboo and recycled plastic, and all in plastic-free packaging.
Jumbling TowerChess & CheckersDouble-Six DominoesFour in a Row
Our first line of sustainably soft friends is sourced from 100% recycled materials. Each friend is crafted with luxe, ultra-soft recycled plush and fill and packaged in sustainable materials. It’s our gift to future generations of cuddlers.
Learn moreEach Spellbinding and Character wand from the Wizarding World of Harry Potter is made up of at least 74.4% recycled plastic. These Wands are the perfect way to inspire your imagination through fun and sustainable pretend play.
Buy now
We offer free packaging and product recycling with TerraCycle. Simply download a free shipping label to ship your Spin Master toys, games, and packaging to TerraCycle, and we’ll recycle them. *only available in the United States.
Create a TerraCycle account and join this program. Then reuse any box you have to start collecting your Spin Master toys, games, and packaging.
When your box is full, sign in to your TerraCycle account to download and print a prepaid shipping label.
Seal your box, affix the prepaid shipping label, and send it to us to be recycled.
Click here to learn more about Spin Master Free Recycling Program with TerraCycle.